Credit: Hugi Ólafsson Fish collagen and Senegal flounders 10 May 2021OceanIcelandSustainable Development Working GroupPathways Iceland is leading the way in the blue bioeconomy and initiated a study to explore its potential in the Arctic. While there’s no one-size-fits-all business model, ocean industries could be key to tackling food security while fostering sustainable development. After all, innovation meets millennia of experience in the High North. It’s not a smell for the faint hearted. Delegates had even received a warning to not wear their finest clothes and to seal anything they did wear that evening in a plastic bag before packing their luggage. It was no exaggeration. The odor of dried fish struck them the moment they entered the factory and crept into the fibers of coats and shawls as they walked past containers filled to the brink with cod heads. The Icelandic Chairmanship team had brought Arctic Council delegates at the June 2020 executive meeting to Codland – a posterchild of Iceland’s blue bioeconomy. Codland was established in 2012 by seven fishing and ocean-related companies with an ambitious target: to find a use for all parts of a cod. Less than a decade later, it’s a successful venture. What once was considered waste is now turned into valuable new products such as marine collagen, mineral supplements and fish oil.